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Paid Social

We help brands increase their return on ad spend & profitability using Paid Social advertising.

Do you want to work with a Paid Social agency that talks less and delivers more?

We leverage Facebook and other paid social platforms to drive revenue, increase profitability and acquire more customers.

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Capture Customers At Every Stage of the Funnel

Having recently won the ‘Best Paid Social Campaign of the Year at the Biddable Media Awards and ‘Highly Commended’ at the Performance Marketing Awards, our team knows how to guide users who have never heard of your brand, into customers.

Building out our full-funnel strategy, with appropriate exclusions in place to control the customer journey, allows us to drive consistent & scalable results... driving your business forward month over month.

Get In Touch To See How We Can Help You

You Need An Agency That Understands Creative

Paid Social agencies that don’t understand creative, will see the ROAS they once promised quickly fall off a cliff.

That’s exactly why not only do we have best-in-industry media buyers who are a part of our team, but we also have built our creative team to match. Giving you access to videographers, graphic designers, animators & motion graphic designers for your brand.

Our team of creatives produce high-performing ads that convert more customers and lower your cost per acquisition costs.

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We Have A Multi-Channel Approach To Diversify Your Customer Acquisition

Our paid social team takes a multi-channel approach to diversify your customer acquisition source, and scale budgets effectively.

Applying our best-in-industry media buying strategies, allows us to deliver campaigns that increase your overall performance from the get-go.

Our diversification strategies allow you to reach new users, dampen the volatility of performance and increase your ability to scale.

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Why do brands choose to work with The Social Shepherd?

  • We drive consistent results and have been able to increase 93% of our clients ROAS and revenue within the first 3 months of working together.
  • We're an Award-Winning Agency, having won Best Paid Social Campaign of the Year at Biddable Media Awards & Highly Commended at the Performance Marketing Awards.
  • We've been recognised by Facebook as one of their Preferred Marketing Agencies, which is given to us due to spending more than £7m a year on Facebook Ads alone.
  • We deeply understand creative, and what ad creatives will drive performance at every stage of the funnel for your brand.
  • We build holistic reports that help you understand attribution for each paid social channel. Using Google Data Studio + Supermetrics.
Get In Touch To See How We Can Help You

“Couldn't recommend the Social Shepherd team enough... We've been working with them for a little over a year now. They've scaled our ad spend 5x and increased our ROAS by 87%.”

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Ben Davidson Founder at Beebombs

Our Paid Social Process


Planning & Research

We examine your historical ad account performance and product sales data to build out the best campaign structure for your business.


Optimisation & Testing

Our paid social agency is not one to set and forget campaigns. Every day our team works on your ad account and tests video creatives, copywriting and targeting.


Creative Design

Our team of creatives can produce video campaigns, edit your existing assets and shoot beautiful content designed to lower your cost per acquisition on paid social.


Tracking & Reporting

The Social Shepherd use our custom reporting dashboard to understand what’s driving the most performance, so we can double down on what’s working. Using a combination of Google Data Studio & Supermetrics to showcase all of your activity, in an easy to understand report that's accessible 24/7.


You look good, but how much do you charge?

We've been told we're very well priced compared to other agencies and the ROI we consistently drive for our clients.

Our pricing structure is super simple and flexible to ensure both you as the client and us as the agency can grow together.

Get in touch to understand more about our fees today.

What size of brand do you work with?

We work with brands that are currently turning over between £30,000 and £2,500,000 per month.

We’re able to have the most impact with brands that have great foundations and a product their customers love but want to scale to the next level.

So if you're revenue is between those two figures, and you're ready to scale, get in touch with us today.

I want to work with you, but what if I don't get the results?

As we're confident in the results we can provide, we don't tie clients into long contracts.

Our clients stay with us because it's the best decision for their business.

Simply put, it’s a 3-month contract, moving to 28 day rolling contract after that point - making it easy for both parties.

If that sounds good to you, then get in touch with us today.

Do you also help with Google Ads & Google Shopping?

Yes, we do!

Our Paid Media team includes experts who have managed millions of £ in spend on Google Ads across our current clients and their experience in previous roles.

So if you're looking for an agency that can drive conversions across all paid media platforms, then we could be the right choice for you.

Let’s work together

Don't be sheepish. Get in touch to see how we can help you.

Let’s chat