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Alex Instone

I'm responsible for...

Managing my team of paid media executives, the relationships with the client and the ad accounts for a number of clients within The Social Shepherd.

This involves continually optimising accounts, coming up with ideas to improve performance and having meetings with clients to keep strong lines of communication.

My favourite thing about my role...

Solving problems using a mixture of technical knowledge, industry specific know-how and creativity.

I find it very satisfying when we can turn around a poor performing ad account or run a successful campaign.